TRu EARTH
Give A Strip
The world of laundry strips looks largely the same, and when everything looks the same, it’s easy to ignore. To stand out, we focused on the most fun part of laundry day, the part when clothes come off, building our campaign around stripping… the world of single-use plastics.
Tru Earth achieved remarkable results via social engagement, media coverage and sales, most notably, a 100% increase in retail sales year over year.
CLIENT: TRU EARTH
AGENCY: FINN PARTNERS
ECD: PETER LEVIN
ASSOCIATE CREATIVE DIRECTOR, VP: TOMMY SIMON
SENIOR ART DIRECTOR: KIRBY
COPYWRITER: MCCALL DONAGHUE