It's Time to Let Go — Tommy B Simon

It’s time to let go

Letting go of the wheel for the first time is a moment Super Cruise drivers remember. An initial hesitation leads to a liberating sensation, which results in such a trust in the technology that more than 85% of Super Cruise drivers say they would prefer their next vehicle to be equipped with the hands-free feature. We captured genuine reactions of celebrities as they experienceD the hands-free technology for the first time in the All-New 2021 Escalade.

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CLIENT: CADILLAC, GM

AGENCY: WEBER SHANDWICK

ECD: IAIN LANIVICH

SENIOR COPYWRITER: TOMMY SIMON

SENIOR ART DIRECTOR: KIRBY

DIRECTOR: ELIZABETH BANKS